Where Did It Start?

The BFF bronzer, now a staple in millions of makeup bags was once my biggest leap of faith. When I started Pink Honey, I was 19 years old with £500. I had no cash for expensive launches and flashy campaigns, we make did with what we had and made it work! After the success of the Honey Glue range, I knew the market was missing a high quality, high pigment, good value cream bronzer. I’ve always been driven to create products that solve real problems and for me, bronzers were one of them. So many on the market were hard to blend, lacked shade inclusivity, and came with a price tag that just wasn’t accessible for everyone.

Once we perfected the formula, the next challenge was the packaging, it had to feel unmistakably Pink Honey. I was instantly sold on the hexagonal design the moment I saw it. It fit perfectly with our branding at the time and quickly became one of our most recognisable products. As the brand has grown and our aesthetic has evolved into a more minimal, refined look, the outer graphics have changed slightly, but the component itself has, and always will, stay the same. It’s part of our identity now. After launch, the bronzer quickly started to gain traction with influencers and celebrities and now 5 years post-launch we have sold over 1 million bronzers worldwide.

The Glow up

In 2024, we made the decision to rebrand Pink Honey. This decision didn’t come lightly but I felt it was necessary to ensure we was growing and moving in the direction I’d always wanted. Starting Pink Honey at 19, my aesthetic and outlook were very different to where I find myself now, at 25. I wanted our product design to reflect that growth and maturity while still holding onto the identity that made us who we are. For our iconic BFF Bronzer, this meant softening the vibrant pink packaging to a more refined baby pink, and replacing the bold yellow accents with a warm, neutral brown. The updated palette felt more in line with where the brand is today. Elevated, intentional, and inclusive. But the rebrand wasn’t just visual. We also expanded the bronzer range to include 32 thoughtfully developed shades, designed to suit a wide variety of skin tones and undertones. It was a huge moment for us, one that marked not just a new chapter for Pink Honey, but a deeper commitment to our community and the people who’ve supported us every step of the way.